Make sure they are really well targeted and put a little more thought into the design and content so as to make sure they impinge. That just makes sense. So while others are cutting their own throats by cutting back on direct mailing, you can benefit by increasing yours and sending your postcards into a less heavily glutted marketplace where they will receive more attention. Win-win..
In today's technologically minded society, it may Executive List seem like direct mail marketing has become an outdated practice. Unfortunately, too many businesses have bought into the lie and have discarded the practice. But before you find yourself dismissing the marketing technique, you may want to slow down and actually increase your mailers. Take a look at the following reasons to not only continue your campaign, but send it into overdrive: Mail campaigns are more personable. Email has become.
A heavily utilized communication medium. So much so, that many people now own three or four email addresses. Research tends to show that only about 20% of emails are opened, while the rest are deleted in bulk. Companies that send direct mailers in addition to, or instead of, emails have a greater success rate, with nearly everyone opening or reading the fliers and cards. Personalizing a letter or mailer creates a strong initial connection with the consumer. Tangible always beats out intangible.