With digital techniques, such as artificial intelligence and algorithms, companies can quickly build profiles, but based on available data. Fingerprint with magnifying glass zooming in on code. Humans are more than a data set But, humans are more than a data set. A person has other properties, such as intelligence, creativity, emotion, feeling, subjectivity, own will, and the like, which are often ignored. That is why typing a customer based solely on (static) data is far too limited and dangerous. Yet that is what often happens in online marketing now, and not just in marketing.
That data results in a too one-sided and too limited profile of the customer, which can and will be used incorrectly. As mentioned before, abuse and manipulation are lurking. Due to such developments in the online marketing world, the customer is no longer king, but becomes a victim of his own data. job function email list As long as tech giants such as Google, Apple, Microsoft, Facebook or Amazon continue to use (limited) consumer profiles for more and more purposes, they will gain more and more influence over them. We are trapped in bubbles If techniques such as artificial intelligence and algorithms are used more widely, placing consumers in specific bubbles will only increase..
For example, the consumer is caught in a bubble defined for him by a company and he often also pays for it, such as through so-called attractive subscriptions. Another phenomenon is the concept of “free”. In exchange for your personal data, you will be offered certain services or products without payment. The result is that the consumer can no longer separate from the owner of his data and that his (obsolete?) data can continue to be used for life. It will also be difficult for him to free himself from that provider. In his online activities, he can continue to be “harassed” by messages in various ways based on that available data and, moreover, also be offered purely selective information.