Intro sequence from the television series Stranger Things (2016), which uses the ITC Benguiat typeface. Ed Benguiat: Stranger Things, Esquire, and the 600 Fonts of a Unique Typographer 18 Stranger Things used the ITC Benguiat font for the series logo. Ed Benguiat: Stranger Things, Esquire, and the 600 Fonts of a Unique Typographer 19 Quentin Tarantino's Jackie Brown logo (1997), was inspired by Ed Benguiat's ITC Tiffany. In the case of the New York Times logo redesign, Benguiat famously did all the work by hand, tweaking hundreds of tiny details that might be invisible to the untrained eye; And that was exactly what he was looking for.
In an interview, he was asked how the process of redesigning this logo went, commenting: It took me about a week, eight hours a day, and I was looking to recreate the feeling I had before. In terms of music, it's like a bossa nova: you know how it should sound, but you can screw it up if you stray too far from jewelry retouching service the key. You have to keep up the pace. Ed Benguiat Ed Benguiat: Stranger Things, Esquire, and the 600 Fonts of a Unique Typographer 21 Ed Benguiat. New York Times paper negative (1966). Cary Graphic Arts Collection. Too many new designers substitute technology for talent, thinking that if they have a Mac they can create a logo or typeface.
You must first learn to draw. The computer can't do that for you. Ed Benguiat Ed Benguiat: Stranger Things, Esquire, and the 600 Fonts of a Unique Typographer 23 Ed Benguiat. Design for WNBC-TV News 4. School of Visual Arts Archive. Ed Benguiat: Stranger Things, Esquire, and the 600 Fonts of a Unique Typographer 24 Ed Benguiat's ITC Tiffany on The Ramones material. Design by Arturo Vega. Fonts in Use. Ed Benguiat: Stranger Things, Esquire, and the 600 Fonts of a Unique Typographer 25 Ed Benguiat. Mercedes Benz logo version. School of Visual Arts Archive. In this interview (in English), Ed Benguiat talks about his career: