Also help you develop a better understanding of how your business competes against others. DISADVANTAGES OF THE MARKETING CONCEPT The marketing concept emphasizes providing customers with what they want and need. But when customers’ needs and wants can be difficult to determine, then such a concept is likely to be ineffective. What it means is that there may be firms that lose out in business even though they provide greater value than their competitors. Another disadvantage of the marketing concept is that it may cause businesses to end up producing poor-quality products or services for their customers even though such products or services would cost much less than high-quality ones.
The Societal Concept The societal marketing whatsapp database concept proposes that businesses are, or should be, motivated by more than just profit. They should also be concerned with the well-being of society as a whole, including their employees and consumers, as well as the environment and other stakeholders. This marketing mindset argues that corporations should act in the best interests of society to survive. ABOUT THE SOCIETAL MARKETING CONCEPT One of the best examples of marketing helping to make the world a better place is through affordable products.
The societal marketing concept believes that if businesses can create an affordable product, they are helping people at lower levels of the socioeconomic spectrum who may not be able to afford higher-priced products. One great example comes from soap companies creating mass-marketed soaps with low prices, ensuring everyone has access to them and can use them daily. This benefits society as a whole by promoting hygiene and ensuring fewer diseases and illnesses exist among large groups of people The societal marketing concept is a general belief among marketers that businesses should contribute positively to society through beneficial products and practices.