You'll want to ensure the emails look good across devices and whether the personalization tokens are functioning correctly. Take it from me — testing helps save a lot of heartache. The success behind this sequence comes from its ability to influence the psyche of your prospect. Pride, gratefulness, and regret are powerful feelings that can prompt people towards actionable steps. The following sequence draws in prospects by catering to their pride, provides them with content they can be grateful for, and leaves them with feelings of regret if they miss the opportunity. Ready to see this sequence in action? Here's how we earned $100,000 in 30 days. Step 1: Find prospects who are mentioned in the news. As a branding agency in the healthcare industry, the majority of our clients are doctors or dentists.
The first step we take in this sequence is to find news stories that mention doctors. Once we can secure a list, we reach out to congratulate them. Not only does this warm up the initial email and catch their attention, but it also plays on their pride. Many equate a news mention with success, and chances are, fax number list your prospects do too. They will likely be proud of this mention, and congratulating them will open doors to establishing a connection. Google Alerts and Feedly are two resources for monitoring the news.
Google Alerts allows you to monitor the web and receive email notifications for particular keywords. Creating a Google Alert is simple. Type the keyword and save the alert to send it to your email address. In the example below, we track the keyword “orthopedic surgery.” After entering the keyword and my email address, I click Create Alert. Now I will receive an alert any time the news mentions an orthopedic surgery or orthopedic surgeon.